Before starting Follis LLC, John was co-founder of Follis DeVito Verdi, one of New York's most award-winning agencies. His agency's campaigns have been featured in national press, two college textbooks, and a Harvard Business case study. John is also a contributing columnist for ADWEEK, host of The Marketing Show podcast, the originator of the term "G-Cred", and one of the only marketing professionals profiled on Wikipedia.

John has also contributed his time and talent to over a dozen charitable causes including Child Abuse Prevention for which he was honored at The White House.