How a tiny business got Wall St Journal press with a smart viral video campaign.

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Background: DiResta Communications was/is a 1-person business who's awareness was almost non-exsistant. But, like many small, underexposed businesses, it provided a valuable service. In this case, helping executives to speak and present better. Challenge: How to get maximum awareness on a limited budget. To quickly and clearly communicate the DiResta benefit and drive traffic to the website so prospects could learn more. Solution: A high-impact creative effort combining direct mail with humorous (and smart) viral videos. Result: National press in The Wall Street Journal.