Follis Advertising Case Study: DiResta Communications

How a tiny business got Wall St Journal press with a smart viral video campaign.

Background:
DiResta Communications was a small business who's awareness was almost non-exsistant. But, like many small, underexposed businesses, it provided a valuable service. In this case, helping executives speak and present better.

Challenge:
To get maximum awareness on a limited budget. To quickly and clearly communicate the DiResta benefit and drive traffic to the website so prospects could learn more.

Solution:
A high-impact creative effort combining direct mail with humorous (and smart) viral videos.

Result:
National press in The Wall Street Journal.