"Terrific insights into the wacky ad biz." -- USA TODAY





"Wonderful!!!!!!!!"

-- Pat Harmon / Ph.D/Author
"The Mind of an Innovator"





"Love 'MAD AVE' because it so accurately describes
the moral battles we fight every day while still
trying to do our jobs as creatively as possible."

-- Eileen Patskin
Advertising Creative





"Funny and sincere. An unusual combination." -- Mimi





"Ad schools should make it required reading." -- Jaime / ad student





"I have to be up in just a few hours to catch a plane and i can't stop reading.
I've never read anything so interesting & relevant."

-- Sue Shady





"Freakin' hilarious." -- Glenn Gury / Partner/HT&G





"...the most interesting, light hearted look at our industry
since Della Femina's "From the folks who brought you Pearl Harbor."

-- Leslie Winthrop,
President, Ad Agency Register/BWP









You'll never look at an ad the same way again.





Introduction




It's Only Advertising.




If you want to Get'em Excited about your Product,
You've got to Get'em Excited about your Advertising.




The No-Lose-Formula For Creating A Commercial That Everyone Will Love.




Getting Fired. Getting Fired. Getting Fired. Getting Fired.




The Penis Incident, or "Don't go into advertising."




The Big Meeting




Politics




A Mansion, A Palace, And A White House.




Awards.




The Most Bizarre Evening in Advertising History.




Resurrecting Hitler.




Garmentos.




"Let's (Not) Do Lunch."




Money For Nothin'.




Marshmallows, Toilet Seats, and PMS Pills for Dogs.




Selling God.




The World's Oldest Profession.




Answers to the 9 Most Commonly Asked Questions about Advertising.



©2002 John Follis. All rights reserved.