"Terrific insights into the wacky ad biz." -- USA TODAY



You'll never look at an ad the same way again.

(Scroll down to read excerpts from the upcoming book by John Follis.)




Introduction


It's Only Advertising.


If you want to Get'em Excited about your Product,
You've got to Get'em Excited about your Advertising.


The No-Lose-Formula For Creating A Commercial That Everyone Will Love.


Getting Fired. Getting Fired. Getting Fired. Getting Fired.


The Penis Incident, or "Don't go into advertising."


The Big Meeting


Politics


A Mansion, A Palace, And A White House.


Awards.


The Most Bizarre Evening in Advertising History.


Resurrecting Hitler.


Garmentos.


"Let's (Not) Do Lunch."


Money For Nothin'.


Marshmallows, Toilet Seats, and PMS Pills for Dogs.


Selling God.


The World's Oldest Profession.


Answers to the 9 Most Commonly Asked Questions about Advertising.



©2002 John Follis. All rights reserved.