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How to Attract and Excite Your Prospects:
A Guide to getting the Best Marketing Results. Somewhere there are people who want your product. The question is: how do you attract those prospects and excite them? Attraction is important, but excitement is what turns a prospect into a customer. Without that, having prospects is meaningless. This talk covers the key elements in getting your prospects excited enough to become customers. Marketing on a Budget. What do you do when you realize word-of-mouth isn't enough, but have no marketing budget to speak of? This enlightening and entertaining presentation will address that question. How Blogs and Podcasts can Build Your Business. Blogs and podcasts are hot for good reason: done well, they are effective, low cost marketing tools. This talk covers what blogs and podcasts are, how to create them, and why to consider "Social Media" as part of your marketing mix. Marketing Strategies for 2009. To have an edge over the competition you must keep up with the constantly evolving marketing landscape. This talk will cover what's happening, where things are going, and how your business can take advantage of it all. 11 Reasons Why Businesses Fail at Marketing. Many businesses invest in marketing, but not many do it successfully. This talk explores the reasons for that and how to get the best return on your marketing investment. Marketing an Organization or Institution. What if you're not selling a product or service, but want to build a membership? This talk will tell you how and showcase a very successfull case study. Your Most Important Client Is You. Many business owners are so busy servicing their client's business they forget to service their own. What they fail to realize is that the better they market their business, the higher the level of clients they'll attract. This talk explains how to step back from your business and begin treating yourself as your most important client. Website Creativity: Why it matters now more than ever. Your website, or lack thereof, is often the first impression your prospect or peer will have of you. It's no longer a matter of having a website -- it's a matter of having a great one. John Follis, the man behind 4-time Golden Web Award winning Follisinc.com, will explain what it takes to create a great, effective website. Cause Marketing: Getting Your Message Out. Follis and his agency has successfully gotten the message out for over 2 dozen not-for-profit organizations.. One example, the agency's national effort for Child Abuse Prevention, increased hotline calls 57% and got Mr. Follis invited to The White House. Another, for New York City's Marble Church, increased membership 31%, generated national press, and is featured in a Prentice-Hall marketing textbook. Listen and learn as John presents examples of how smart, creative, cost-effective marketing can effectively get the message out with measurable results. |
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