Follis Speaking Topics



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The demand for Web Video is exploding.
This fun presentation tells you everything you need to know about it.

Watch it   




DefineSuccess


If you were unexpectedly asked this question, what exactly would you say? That's the situation John once found himself in, and that story is the subject of this engaging talk.


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Building Your Online Credibility


Building Online Credibility


More than ever TRUST is the key factor in your prospects' decision making. To create trust nothing is more important than online credibility. It's critical for every product, service, organization and professional who takes his or her career seriously. Whichever category you fall into there's a list of ways to build your online credibility. There's also a list of things that can detract from it. John's recent NY Business EXPO talk covers them all and offers tips and strategies to keep your online cred going strong.


Audio / Video    






G-cred


Got G-Cred?
Google Credibility:
Why you need it, and how to get it.

"G-cred" is what comes up, or doesn't, whenever someone Googles you, your business, your product, or your organization or institution. It's word-of-mouth on steroids and it will be the credibility litmus test for the next decade.


ADWEEK article  /  Video   

Radio Interview






G-cred


Marketing 3.0

The Best Tactics to Attract
and Excite Prospects.


Never before have there been so many effective ways to get the word out about your business. And, never before has it been more confusing. Between the myriad of traditional methods (advertising, direct mail, PR, etc) and non-traditional methods (SEO, Google Adwords, Blogs, etc) it's not hard to be confused. And, with the explosion of Social Media, businesses face two choices: Start using it, or be beaten by the competition who already is. This talk provides an overview of what you need to know to succeed.


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How to Attract and Excite
Your Prospects:

A Guide to getting the
Best Marketing Results.



Somewhere there are people who want your product. The question is: how do you attract those prospects and excite them? Attraction is important, but excitement is what turns a prospect into a customer. Without that, having prospects is meaningless. This talk covers the key elements in getting your prospects excited enough to become customers.

Video clips





G-cred

How I got fired 4 Times
and still made it
to The White House.



A inspirational, true story about persistence and determination guaranteed to encourage anyone who's been fired, thinks they could be fired, or is following their own path.




Marketing on a Budget.

What do you do when you realize word-of-mouth isn't enough, but have no marketing budget to speak of? This enlightening and entertaining presentation will address that question.

See article.







11 Reasons Why
Businesses Fail at Marketing.



Many businesses invest in marketing, but not many do it successfully. This talk explores the reasons for that and how to get the best return on your marketing investment.

See article.






Marketing Organizations
and Institutions.



What if you're not selling a product or service, but want to build a membership? This talk will tell you how and showcase a very successfull case study.

See examples.





Your Most Important Client, Is YOU.


Many business owners are so busy servicing their client's business they forget to service their own. What they fail to realize is that the better they market their business, the higher the level of clients they'll attract. This talk explains how to step back and begin treating yourself as your most important client.

See article.





Website Creativity: Why it matters more than ever.


Your website, or lack thereof, is often the first impression your prospect or peer will have of you. It's no longer a matter of having a website -- it's a matter of having a great one. John Follis, the man behind 4-time Golden Web Award winning Follisinc.com, will explain what it takes to create a great, effective website.

See article.





Cause Marketing:
Getting the Message Out.



Follis and his agency has successfully gotten the message out for over 2 dozen not-for-profit organizations.. One example, the agency's national effort for Child Abuse Prevention, increased hotline calls 57% and got Mr. Follis invited to The White House. Another, for New York City's Marble Church, increased membership 31%, generated national press, and is featured in a Prentice-Hall marketing textbook. Listen and learn as John presents examples of how smart, creative, cost-effective marketing can effectively get the message out with measurable results.








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