In most cases, it’s simply a matter of sales. The '80s hype for this gum was over after the company discontinued it. PB Max was introduced in the year 1989 by Mars incorporated. PB Max PB Max candy bar was rolled out by Mars in 1989, and discontinued only five years later due to poor sales. Since PB-Max's inception, it has achieved a surprisingly large following of loyal supporters. It consisted of milk chocolate wrapped around a cookie that was loaded with peanut butter and crispy oats. Since then, it’s been just a blip in our candy memories. This treat was discontinued for a very strange reason. The candy consisted of real peanut butter and a crunchy whole-grain cookie encased in milk chocolate. PB Max Mars made PB Max “snack” that was a short-lived candy bar in the 90s. Seriously. Discontinued in: 1994 Recipe: Ryan McCarther via Youtube. It was called PB Max, and what set it aside was the fact that it also contained a layer of cookie. PB Max. They were both smooth and silky, but with a hint … Let's just say people weren't happy. This ground breaking soft drink/floating dots hybrid met … It had a square-like shape, almost reminiscent of that of a Chunky bar, but larger. 20. Reese’s Elvis Cups. PB Max Candy Bar. Because of this, the PB Max candy bar was discontinued in 1994. Orbitz. and PB-Max was a short lived product, and yet there still remains a strong demand for it. The PB Max bar was introduced in 1989 by Mars and was an instant hit. PB Max was a chocolate bar filled with peanut butter and oats launched in 1990 by giant candy company Mars. 8. Ah, the PB Max. This is surprising since Mars Inc. discontinued it some time ago. This early-'90s staple was like … #06 PB Max. What do Reese’s cups and Elvis have in common? It was a lovely slab of all things good: peanut butter, chocolate, and nuts all piled atop a cookie foundation. PB Max is tragically discontinued Speaking of peanut butter-based indulgences, PB Max deserved a better fate. Lemon-lime or orange flavor gum that "helps" quench the thirst was the coolest thing you could whip out from your lunch bag. Before being discontinued sometime in the 1990′s, the PB Max had a brief but glorious run as a delicious addition to the peanut butter/chocolate market. This one was incredible loved by the people and the only reason it was said to be discontinued was because of a rumor that the Mars family did not care for peanut butter. Discontinued sometime in the 90's because the Mars family didn't like peanut butter. Even though it was a big success, supposedly the company got rid of it because they, personally, weren’t fans of peanut butter. Why do such snack foods get discontinued? Because of this, the PB Max candy bar a surprisingly large following of loyal supporters this, the Max... 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