Kenneth Cole

Creating a Brand and an International Fashion Icon.

Kenneth Cole (the guy) despised ad agencies. To him they were overpaid and "undertalented". Yet he realized the need for marketing and innovative thinking.

Create a low-cost, high-impact campaign that would create a buzz while giving the brand a distinct, memorable, positive, fashion forward personality.

A playful campaign of Cole one-liners creatively linking his footwear with the current event of the day. This award-winning ad was one the most famous in the campaign's 25-year history.

An entertaining, press worthy, award-winning campaign that helped propel Cole from 3 stores to 103 stores and become major brand.

See campaign.

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